Non-smart phone

I've just done something I rarely do: buy a mobile phone. I decided that the easiest way to do this given that I have zero interest in which one to get was to go into the first shop I found and ask for their cheapest pay-as-you-go model. Which seems to have worked. Ironically, the shop had terrible reception for Vodaphone and so making the test call (or whatever it is) was really difficult.